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|Sample design for a learning game|
Getting students to design their own learning game can in itself be an effective learning tool.
Here's one designed by Gordon Dryden to teach the basic principles of innovation: The Aha! Game.* A brief but graphic color-slide presentation
introduces creative thinking and problem-solving. The game is based around eight segments of a pineapple, with each segment an aspect of the marketing cycle: the product or service; the customers; presentation; pricing and profitability; distribution; promotion; building satisfied customers; and taking on the world through niche marketing.
In one version of the game, 11 key marketing tips are numbered in a workbook under each segment. Students roll two dice, and what-ever the total they discuss the implications or run quiz shows to find telling examples. Another version is a board game, with cards similar to Trivial Pursuit and Roger von Oech's Creative Whack Pack. The Aha! game generally takes students through a mythical product-problem (such as selling surplus bananas) - and the eight segments provide plenty of "state changes" and breaks - between graphic visual presentation, group workshops, discussion in pairs and quiz shows. It teaches thinking and problem-solving skills along with marketing principles.
* The Aha! Game is copyright The Learning Web Ltd., Auckland, New Zealand.