Policies
Cookies and analytics choices
Google Analytics is optional. It stays off until you turn it on. You can read every article and use the Fog Index calculator with analytics switched off.
Change your choice
Open Analytics settings in the bottom row of the footer, then choose Turn on or Turn off. Both choices are available on every page.
Turning analytics off stops further collection by this site’s Google Analytics tag and removes its Google Analytics cookies from this domain. It does not erase information already collected. Your choice applies to this browser, not every device or browser you use.
What is stored in your browser
| Name | Purpose | Duration and choice |
|---|---|---|
| tlw-analytics-consent-v1 (local storage) | Remembers whether you turned optional analytics on or off. This is a preference record, not an analytics cookie. | 180 days from your choice. Clearing browser storage removes it. No analytics runs when the choice is missing or expired. |
| _ga and _ga_* (Google Analytics cookies) | Distinguish browsers and sessions to produce usage statistics after you opt in. | Configured for 180 days and may be renewed when you visit. Removed from this domain when you turn analytics off. |
How optional analytics is used
We use Google Analytics 4 to understand visits and improve this publication. The tag loads only after you turn analytics on. Google signals and advertising personalisation are disabled in our tag. We do not use analytics to receive text entered into the Fog Index calculator.
Google receives connection and usage information when its tag loads. Site settings remove query strings and fragments from the page address supplied in the initial analytics configuration. We do not claim that this makes the service anonymous.
For more detail about data handling, see our privacy notice.
Hosting and other websites
Hosting and security services still handle requests needed to deliver and protect the website when analytics is off. The analytics control does not disable those services.
Links to LinkedIn, publishers and other external websites take you to services with their own cookies and privacy choices. Your analytics preference here does not control those websites.
Questions about cookies
Email editorial@thelearningweb.net with the page address and a description of your concern. Do not include passwords or unnecessary personal information.